Financial education & accountability coaching for any background

Nobody taught you money.
It's costing you everything.

53% of Americans can't cover a $1,000 emergency with cash or access to funds. They often rely on credit or borrowing from family to get through it. That isn't bad luck, it's the predictable result of a system no one ever explained to you.

I'll explain it with primary-source data, verifiable numbers, and a framework built for the everyday person who hasn't had a chance to dive deep into their finances.

Custom budget creation · Saving · Investing · Money psychology
Complex topics made simple

53% of Americans can't cover a $1,000 emergency with cash Bankrate · 2026 Emergency Savings Report

The reality

The data isn't on your side.

Every number on this page comes from primary sources, government data wherever it exists. Ask me for the full citation list on the call. That's the point.

3.0%
U.S. personal saving rate
Every monthly reading in 2026 has landed between 2.6% and 3.0%, against a long-run average near 8.4%. Households are saving roughly a third of what they used to. At that rate, building wealth on the default path is not difficult, it is impossible.
BEA · 2026, latest reading 2.7% in June
$200K
Median retirement savings, ages 65 to 74
Every account type counted. Even at a conservative 4% withdrawal that is $8,000 a year, about $667 a month. Against a median wage near $62K, most people retire into a massive pay cut.
Federal Reserve · SCF
65%
of non-retirees don't think their retirement is on track
Two in three working adults, by the Federal Reserve's own survey. Not a knowledge gap and not a moral failing. Just no plan and no direction.
Federal Reserve SHED · 2025

My story

Why listen to a 22-year-old?

David Mattsson
David Mattsson · Financial Educator & Accountability Coach

Because the track record is verifiable. I started at 16 with nothing: no finance background, no inheritance, no connections. I've built a six-figure portfolio on my own before most people open their first retirement account.

Started young. I've studied money since I was 16, six years of primary research and methods tested on my own situation before I ever had a professional job. Let me save you from the mistakes I already made. My 70 to 84 hour weeks, two to three weeks on the road rotation at a time, prove this runs on real life, not free time.

I'm not "smart." I graduated near the bottom of my high school class, from a school ranked 1,012th to 1,233rd in the state. I did extremely poorly academically and still built a respectable net worth for my age. Finance is the one field where process beats credentials, a disciplined system, executed consistently, matters more than expensive degrees and industry connections.

Boring on purpose. Walmart jeans, Walmart clothes, and a paid-off older car. One card paid in full monthly, $0 consumer debt. The frugality is what let me save aggressively, invest heavily, and still enjoy spending money guilt-free, staying inside my budget and avoiding any financial stress.

$150K+
Total net worth at 22 ·August 2026
  • Roughly 3x the under-35 median net worth (Fed SCF)
  • Taxable brokerage + Roth IRA maxed yearly
  • 401(k) with full employer match
  • Cash emergency fund · vehicle owned outright
  • $0 consumer debt
Verified against my personal statements, available to review on request. I show clients what I actually hold.

I'm here for the trades: The apprentice cashing a first real check, the journeyman with overtime and no plan, anyone with any background who never got taught. This is everything I wish someone had handed me at 16, so you don't spend years learning it the expensive way!

How we work together

Every path in starts free.

Built around your schedule: shift work, rotations, road time, or a regular 9-to-5. No advisory-firm prices, no products, no pitch.

Step 00 · Where everyone starts

Free intro call

30 minutes. $0. No pitch. We map where you are, where you want to be, and the gap between. You leave with your three biggest money leaks named, whether we ever work together or not. Rates are published further down this page, so you already know them before we talk.

The course · Take one part or all three

The 3-part system

Part 01

Finance fundamentals

The basics nobody taught you: income, expenses, debt, saving, and how money actually works week to week. We build the vocabulary before anything else.

Part 02

Your customized budget

Not a template. I build your budget from your real numbers, customized to your exact life situation (road schedule, overtime swings, family, debt, whatever your reality is), then sit down with you one-on-one and walk it line by line until you know why every dollar goes where it goes. By the end you'll know your percentages down to the dollar, and be confident running them yourself. Prefer visuals? I'll build you a customized deck of your plan.

Part 03

The psychology of money

Consumer culture is engineered to take your paycheck. We sit down with your actual spending and get honest about the why: why you buy what you buy, what's habit, what's status, what's boredom. Getting ahead isn't about out-earning everyone; it's about intentional decisions, made on purpose. I can hand you all the right numbers; the self-discipline to keep them is what we build here.

The average new-car payment is $770/mo (Experian, 2026). Invested at 7% instead, that's roughly $940K over 30 years.

Parts build on each other. Part 3 hits hardest once your budget from Part 2 exists. Most people take all three.

Take 1, 2, or all 3 · The full system is the best deal
Included · Then optional

Accountability

One check-in is built into every engagement, about a month after we build your plan. Did the automation actually get set up? Did the real month fit inside the envelope? That one call is where most plans either stick or quietly die, so it isn't an upsell, it's part of the work.

After that, ongoing monthly check-ins are there if you want them. Thirty minutes, once a month. Did you do what you said you'd do, caught before a slip becomes a habit, and someone to call before an emotional money decision. Flat monthly rate, cancel anytime, and plenty of people don't need it. Systems beat willpower, but a person beats both.

The budget is the foundation.
The psychology is what makes it hold.

What you actually get

Real deliverables. Not a pep talk.

You walk away with documents built on your numbers, and you keep them. Everything is yours to reference for the rest of your life.

A budget broken into four buckets with real dollar amounts
Deliverable 01

A detailed budget outline

Every dollar you earn sorted into four buckets, with real amounts and real percentages from your paycheck. Fixed, variable, savings & investing and guilt-free . Each category defined in plain language so you know what it means, not just what it costs.

An actual page from a client build
An itemized list of a client's fixed monthly bills totalling their needs budget
Deliverable 02

Your real bills, itemized

Every fixed cost you actually have, listed line by line with your own numbers, adding up to the floor your budget has to clear before anything else gets decided. No estimates dressed up as facts. If a figure is a range, I say so on the slide.

An actual page from a client build
A second client's chosen plan sending 51 percent of take-home to their future
Deliverable 03

Built to your life, not a formula

Two clients, two completely different plans. This one asked for 10% guilt-free and everything else toward his future, which lands at 51%. Another wanted more breathing room and landed at 30%. Same method, different answers, because they are different people.

An actual page from a client build
A client's chosen plan shown as a donut chart with monthly dollar amounts
Deliverable 04

Your customized plan, in charts

Not a template with your name pasted on it. Your split, drawn out, with the monthly dollars next to every percentage. This client wanted 10% guilt-free and everything else to his future, so that's exactly what got built and modeled.

An actual page from a client build
Savings rate formula calculated and benchmarked against the national average
Deliverable 05

Your savings rate, calculated

The one number that actually predicts whether you build wealth, worked out step by step from your own figures and benchmarked against the national rate. Most people have never calculated theirs once. This client's plan produced 51.2%, seventeen times the national rate, and he had never once worked the number out.

An actual page from a client build
Four budget plans projected side by side to retirement age
Deliverable 06

Multiple plans, projected to 65

Three plans built from established professional frameworks, plus a fourth in your own words, each one carried out to retirement so you can see what the choice is worth. Same needs, same paycheck, four different futures. Then you pick.

An actual page from a client build
Three fee scenarios projected over a lifetime showing the cost of advisor fees
Deliverable 07 · If you have an advisor

A full fee analysis

If someone already manages money for you, I'll trace what it actually costs over a lifetime, using their own published fee schedule and public data. Then I hand you the questions to ask them, word for word. Education only. The decision stays yours.

An actual page from a client analysis

What I won't do, at any price

  • Recommend a specific stock, fund, or ticker
  • Manage, hold, or have access to your money
  • Take commissions, kickbacks, or a percentage of your assets
  • Give tax, legal, or insurance advice
  • Sell you a product, or pass your information to anyone who does
  • Chase you after the free call if it isn't a fit

Plus a live one-on-one walkthrough of everything above, line by line, until you can run it without me. And every figure carries a direct source link, so you can verify any number yourself.

Nobody taught me this. I had to go find it myself, and it took years I'm not getting back. I'm not a Wall Street broker and I've never worked in finance. I'm a small-town kid who found a passion for personal finance and got obsessed with the math. That's the whole reason I can explain it in a language that actually lands on a job site.

The cost of waiting

The most expensive decision you'll ever make.

Two people invest $500 a month at a conservative 7% return. One starts at 20, one waits until 30. The early starter puts in an extra $60,000 of their own money, and ends up with an extra million.

Two investment curves showing the cost of waiting ten years to start
The ten year gap

$1,900,000 versus $901,000

Nothing separates these two people except when they started. Same monthly amount, same market, same discipline. Waiting ten years costs roughly a million dollars, and at the S&P 500's actual long-run average the same delay costs over three million.

This is the entire argument for starting now instead of when you feel ready. You cannot buy those years back later at any price.

$500/mo compounded monthly to age 65 · illustrative, before taxes

The psychology of money

The math is the easy part.

I can hand you every number, correct to the dollar, and you can still end up broke at 65. Most money problems are not math problems, they are status problems. Spending money you don't have, on things you don't need, to impress people you don't like.

Here is the part nobody tells you, Nobody actually cares. Everyone you're performing for is busy performing for someone else. The payoff is short-term envy. The price is years of payments, interest, and no exit plan.

Two men, same decade

Ronald Read was the first person in his family to finish high school. He walked or hitchhiked four miles each way to get there. He pumped gas for 25 years, then swept floors at JCPenney for 17 more. He drove a used Toyota, foraged his own firewood, and once held his coat together with safety pins. When he died in 2014 at 92, the safe deposit box held a five-inch stack of stock certificates: 95 companies, most held for decades. Roughly $8 million. He left $4.8M to his local hospital and $1.2M to the town library. His own family had no idea.

Richard Fuscone ran Merrill Lynch's Latin America division. MBA, Harvard Business School, a spot on Crain's "40 under 40," retired in his forties. In the mid-2000s he borrowed heavily against an 18,000-square-foot house with 11 bathrooms, two pools, two elevators and a seven-car garage. Upkeep alone ran more than $90,000 a month. That is over a million dollars a year to maintain a building, more than Ronald Read earned in a decade of pumping gas. In 2010 Fuscone filed personal bankruptcy. The house couldn't find a buyer at $13.9 million and went to foreclosure.

That is lifestyle inflation, at the highest level it exists. Every promotion bought a bigger house, and the bigger house needed the next promotion to survive. He was borrowing against the lifestyle instead of owning it outright. Read did the opposite,his income barely moved for forty years, so every raise, every dividend, every dollar he didn't spend went into the pile and stayed there. One man's money worked for him. The other man worked for his money, and when the paychecks stopped in 2008, the whole structure came down.

Everyone thinks you need Wall Street to build real wealth. One of these men worked on Wall Street and ran a division of it. The other swept floors at JCPenney. The gap between them wasn't income, education, or connections, because Fuscone had more of all three by an enormous margin. It was behavior: patience against leverage, decades of intentional decisions against decades of drift.

Read: NBC, CNBC, Reuters, 2014-2016 · Fuscone: Wall Street Journal, 2010 · Pairing from Morgan Housel's "The Psychology of Money"

$770
the average new car payment, per month
A record. One in five new-car loans now tops $1,000 a month, and nearly a quarter run 84 months or longer. That same $770 invested at 7% compounds to roughly $940K over thirty years, and $2.0M over forty.
Experian Q1 2026 · Edmunds Q2 2026
Raise
the most dangerous month of your career
Lifestyle inflation is when the new truck arrives the same week as the promotion. Bank the raise first, then decide. That single habit separates the two men above.
The core of Part 3
Why
the question we actually sit with
We go through your real spending and get honest: what's habit, what's status, what's boredom, what genuinely makes your life better. You keep that last one, guilt-free.
Part 3, one-on-one

What wealth actually is

The loudest spenders usually have the thinnest accounts. Real wealth is the paid-off car, the quiet account, the guy who looks cheap that nobody suspects, stacking unseen. You can't out-discipline a brain built for status, so stop trying. Money that leaves the day your check lands wins the game before the game starts. That is the escape, and it is the whole of Part 3.

"Wealth is what you don't see." · Morgan Housel, The Psychology of Money

I can give you all the numbers.
The discipline is what we build.

Why investing wins

You don't have to beat the market. You have to be in it.

The biggest myth in money is that building wealth requires picking winners. It doesn't. It requires owning the whole thing cheaply and refusing to flinch for thirty years. Here is the public data.

92%
of professional funds lost to their own index
Over the twenty years ending 2025. These are full-time experts with research teams, and nine out of ten still couldn't beat the market they were measured against. Trying to beat it is the losing game.
S&P Global · SPIVA year-end 2025
1.2%
the gap between funds and the people who own them
Per year, over the decade ending 2024. Investors earned less than the very funds they held, purely from buying after run-ups and selling during drops. The fund wasn't the problem. The behavior was.
Morningstar · Mind the Gap 2025
83x
the price of a sold fund vs a cheap index fund
2.50% a year versus 0.03% for the same market exposure. On one client's account that spread was projected to cost $38,072 over a lifetime, and roughly two thirds of that was never billed. It was growth those dollars never got to earn.
From an actual client analysis · June 2026

The whole idea in four lines

Own the market instead of guessing at it. A broad index fund buys a slice of everything, so you stop needing to be right about which company wins.

Keep the fee under a tenth of a percent. Fees compound against you exactly the way returns compound for you. Every extra 1% a year erases roughly 30% of your final balance over a working life. That is not a rounding error, it is a third of your retirement.

Automate it so willpower never gets a vote. The money leaves the day the check lands, before you can spend it.

Then do nothing for thirty years. That last one is the hard part, and it's the entire job. The market's long-run return is only collected by people still in the room.

Education only · I don't recommend specific funds, manage money, or take a percentage of your assets

The market doesn't pay you for being smart.
It pays you for staying put.

Real results

The receipts, from real people.

Here is what actually happens. Most people have no idea how well they are already doing, or how much better it could get with a plan. They walk away knowing their real numbers, with a customized budget they can reference for the rest of their life, and a free check-in two weeks or a month later to make sure it stuck.

Verified data from reliable sources, walked through line by line, for a fair fee. This is the best money  you will ever spend if you are serious about improving your finances.

Names withheld · Shared with permission · Real numbers, not promises about yours

10x

The budget rebuild, a client's full picture

He had no idea where he stood. We ran his real numbers and it turned out he was already saving at roughly 10x the national rate without knowing it.

I built him three plans from three professional frameworks, plus a custom split in his own words, walked every line one-on-one, and set him up on a budgeting app so the tracking runs itself. A strength he didn't know he had, now maximized on purpose.

Customized budget build · Shared with permission
5%40%+

Savings rate, on a regular paycheck

Not a six-figure earner. We rebuilt her budget from her real numbers and automated the plan, and her savings rate went from 5% to over 40%.

The part that matters most, she spends guilt-free, because the plan already says she's fine, and when a medical bill or life shows up, there's no panic. The money is already sitting there waiting for it.

Coached since 2025 · Shared with permission
2.50%0.03%

The fee teardown, a coworker's $5,000

He was up 16% and felt fine. I traced the stacked fees on his fund position: fund fees plus an advisor layer, 83 times the price of the index alternative, a projected $38,072 lifetime cost on that one holding.

Then I handed him the data so he could speak to his advisor knowing how much a small percent truly matters in finance compared to any other industry. Education only. The decision stayed his.

Fund fee analysis · June 2026

Individual results vary. I never manage money, touch accounts, or pick investments. I teach, you decide.

Pricing

Here are my rates. No call required to find out.

Deliberately cheap for the trades, because I'd rather be the reason someone starts than the reason they put it off. I'm not selling you a session, I'm building a relationship that has to earn your business every month. Everything is flat-priced and agreed before we begin.

01
$0
Intro call · 30 minutes

Start here

  • We map where you are and where you want to be
  • You leave with your three biggest money leaks named
  • No pitch, and no follow-up chasing if it isn't a fit
  • Free whether we ever work together or not
Where everyone starts
02
$40
Half hour · one question

Get unstuck

  • One decision you're stuck on, worked through properly
  • A second opinion before you sign something or buy something big
  • Straight answers on your own numbers, no pitch attached
  • Not long enough to build you a plan. I won't pretend otherwise, that's what the full hour is for
Get one thing settled
Most people pick this
03
$80
Full hour · deliverable included

The full session

  • A full hour one-on-one, walked line by line
  • Plus a customized deck built on your real numbers
  • Your pick: the budget build, finance fundamentals, investing basics, or a fee analysis
  • An hour is the minimum this takes to do properly, which is why it lives here and not in the half hour
  • Every figure sourced, yours to keep for life
  • One follow-up check-in included, two weeks or a month out, your call
Walk away with the system
04
$40/mo
Monthly · optional, ongoing

Keep it Running

  • One 30-minute check-in a month
  • Did you do what you said you'd do?
  • Slips caught before they turn into habits
  • Someone to call before an emotional money decision
  • Cancel anytime, and plenty of people don't need it
  • Your first check-in after a full session is already free. This is only if you want it to keep going
Systems beat willpower

Want something bigger? Some work runs deeper than an hour, like a full fee teardown of an advisor's schedule or a plan covering multiple accounts. I'll tell you what it costs as one flat number before I start any of it. You will never get an open-ended bill or a surprise from me.

No commissions

I don't sell products, take commissions, or skim a percentage of your money every year. Nobody pays me to steer you anywhere.

No percentages

Advisory firms take a cut of everything you own, every year, forever. You pay a flat rate once, and keep your compounding.

No pressure

The price is on this page so you never have to sit through a sales call to hear it. Decide on your own time.

Education and accountability only. I never manage your accounts, touch your money, or pick investments for you.

The next step

David Mattsson welding on a job site
The day job · Field services, on rotation

The best time to start was ten years ago. The second-best time is this call.

If you're open to getting the most out of your money with someone who's genuinely trying to help you, I'm all in. Building the habits now is the only way to build true wealth later. Every week you wait, compound interest is working for someone else.

(607) 766-8111 · Zero commitment · Straight answers · Real numbers